Peppercorn Hill is another great estate from Dennis Family Corporation in Donnybrook located north of Melbourne.
Helsinki’s challenge was to develop a visual identity using an existing name that played to the topography of the land – Peppercorn trees and a very prominent hill. The look was inspired from the peppercorn tree’s foliage, and is designed in an abstract style rather than a more obvious tree visual. The logo is a distinct and unique representation of the name -Peppercorn Hill. The ‘leaves’ are grouped into a set of colourways that will help delineate different areas and features of the development – from precincts to amenities.
The name itself is set in a strong compressed font that helps form a solid base to the logo. Its colour playing off that of the bluestone of the original homestead located on site.
PRINT & OUTDOOR