It’s a brighter world after all.

Lumo Energy South Australia asked us to breathe new life into the brand with a positive and ownable position in SA’s competitive energy market.

The campaign was led by OLV and Broadcast using a ‘Little World’ visual and a rejuvenated 1950’s music track.

Taking an engaging angle of out-and-out positivity, we reworked the old classic ‘Accentuate The Positive’ and created a bespoke version with new lyrics and a bright and breezy recording by Adelaide singer Chelsea McGuiness.

Brighter all over Adelaide

The catchy feel-good track paired perfectly with the little world visuals to create an uplifting and engaging new brand ad.

It launched across SA in the first week of April 2023 along with accompanying digital, radio, tram wrap and OOH activity.