CUSTOM PLATES - INSTAGRAM LENS

How Augmented Reality worked for Custom Plates’ ‘try before you buy’ campaign.

Partnering with our 3D developers, we created a series of Augmented Reality Instagram filters that allowed users to see plate designs on their very own car through their phone.

Paired with an extensive social media campaign, how to videos and a number of reels and stories about the filters, it became a highly successful selling tool for them.

And the filters remain as popular as ever for those looking to customise their favourite ride.

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