VicRoads – Short Term Rego
In 2018, VicRoads introduced Short Term registration options for Victorian drivers and motorcyclists. Helsinki was briefed on developing a campaign to both inform and celebrate this new option.
The creative angle focused on ‘inclusivity,’ acknowledging that VicRoads understood that we all have different circumstances, and this option may alleviate some of the pressures in managing a household budget.
Helsinki developed a simple and clear creative approach, utilising cute animation which highlighted the diversity of the customer base. Results to date have been excellent, with 70,000 + views across social media so far. Additional illustrations were developed which have been used across digital and print material, to create a cohesive campaign that has been warmly embraced by VicRoads and its customers.