Wine lovers, foodies, aspirational cooks, the health conscious… all needed to be moved to indulge their passion at the Good Food & Wine Show.

We created a global phenomenon that is literally moving almost a million people and changing their lives forever.

A globally recognised safety message that's impossible to miss for an audience that's hard to get to.

Instead of just giving people one reason to experience thoroughbred racing, we opened the audience's eyes and gave them a thousand.

To disrupt the audience and to get noticed, we fundamentally changed the culture of how Fernwood saw itself, and how the world saw Fernwood.